Today we can find more than 150 million blogs on the Internet .
Yes, you read well! 150 million.
If you do not have a blog yet, it is very possible that you are thinking: "Why create a blog if there are so many?"
I know many people who think the same and for that reason (or for any other reason) still do not dare to express their ideas, knowledge and experiences on the Web.
However, not because there are so many means that the doors are closed for new bloggers. On the contrary, today more than ever people with conviction, determination and desire to contribute something are needed.
Today it is very easy to start, get known, connect with people who have tastes and passions similar to ours and influence with their own unique message.
That's one of the wonders of blogging: NO ONE has your same knowledge, experience and ideas; and consequently, nobody can publish like you.
Each person has a unique identity that can turn into a successful blog.
The incredible benefits of creating a blog
If after reading this motivating message you are still not very convinced, I present 12 benefits of creating a blog , from personal to professional aspects.
After reading it I am sure that you will be ready and eager to start. And if not, at least you have more disposition than a few minutes ago
Impulse for a new business
When a new business or company is created, nobody knows it. It's like getting to live in a new city; you have to start from scratch, know places and people to gradually get familiar with everything.
The same happens with a new business or company, you come to an unknown territory with the aim of being a protagonist and making yourself known. This is one of the most important tasks of any entrepreneur who has just started.
A blog is an excellent impulse for any new business. By publishing relevant content, you can reach more people, communicate, offer something of value and start creating a relationship of trust.
More customers
Do you already have a business in progress or are you looking for your first clients?
Very well. One of the factors that allow you to sell more, whether on the Internet or anywhere else, is trust. If the people in your industry or niche trust you and what you offer, the next step will be to buy your products and / or services.
One of the best ways to build trust and "win" people is through information and content that brings something positive to their lives. All this is achieved through a blog
Example: Imagine that I have a blog about fitness and weight loss. I have just finished a continuous coaching program that costs $ 297 USD a month, where I teach step by step how to transform the health, energy and well-being of each client through a good diet, exercise and motivation.
Instead of trying to sell in the first interaction you have with the people who visit my website. First I create an email marketing list with links to my blog, where I publish articles with information and tips that can be applied at the moment to see immediate positive results.
If those readers are already having results with the free advice of the blog, it will be much more likely that they will hire the personalized coaching service than if I try to sell them without first offering something that could benefit them.
A blog is a source of education and training. Something that by nature drives sales and the number of customers.
A better job
Are you looking for a new job with more opportunities for growth? Start your blog today .
Today many companies (or the majority) do a little research on the Internet of each of their candidates to be hired.
It's your turn. Your future boss reviews your documents, goes to Google (or Linkedin) and writes your name in the search bar.
Instead of leaving your Facebook profile with the photos of the weekend party (as with most), the link to your blog appears.
Upon entering, review all the articles and content you have written, which are of course related to what would be your new position in the company.
When you finish reading some entries in the blog, that person has gone from being your future boss to your current boss. You are hired!
And all thanks to your blog. Well, maybe not everything, but if that helped you
A blog is synonymous with knowledge and experience. Do not waste this resource.
Publicize a brand or product
Today it is much easier than ever to create a new product or brand. It can be an application, a digital book, a course or even any physical product.
Creating a product (or buying it to later sell it) is the first step . What follows is a process of promotion and marketing that will attract visitors and traffic to your website and thus make your new creation known.
There are hundreds of ways that can be applied to promote a product. Blogs are one of the most effective and the best results.
In your blog you can publish endless information related to your product , for example:
- What is it
- How does it work
- Its advantages
- Testimonials from other people who have used it
- Promotions
- Tips or lessons related to the topic
- News
- Much more
Remember: on the Internet, information is power. And with a blog you have that power to influence, promote and sell any product or service.
Create an audience
By offering relevant and valuable content, it is normal for people who take advantage of all that information to return to your blog to continue learning. As more readers you have, a small audience is formed that reads everything you publish, knows you and trusts your knowledge.
This is an invaluable advantage. Know that there are people who are willing to read and learn from you.
To not leave that audience adrift and wait for them to return by their own volition to your blog, it is best to use email marketing, capture emails and send messages with links to your blog.
Each message can represent hundreds of loyal readers who benefit from your content and help your business grow.
All parties win.
Publish eBooks
Posting articles in a blog works as training for something very interesting and that can leave great results in any business and marketing plan: the publication of a digital book.
The opportunity to become an author and publish books is bigger than ever. What is needed to achieve it?
- A text editor
- A specific topic related to your niche
- Discipline to achieve it
Once your book is finished, you can publish it on Amazon, post it on your blog and sell it on your own or through any other payment platform.
If you are not yet ready, post on your blog, get in the habit of writing a little every day and when you least expect it you can take the next step and be a recognized author.
Offer services
Digital products such as courses and electronic books are a great automated sales model. Applications and software can also sell very well, especially if they meet an important need.
But we must not forget the services. There are many people who do not want to learn with a course. They do not have time, they have no disposition or for any other reason they need someone to do the work for them.
The services work for this. A company or person offering services has a blog in an ally that will allow you to publicize what your work is like, your style and the results you can give the client.
All this in advance. Free of charge. Leave everything ready to be hired thanks to your valuable blog entries.
By creating a blog you can also receive immediate feedback from readers interested in services you can offer . In this way you adapt your offer more to what the market really needs.
If you sell services on the Internet, a blog is something elementary. No matter the niche or the theme
More Web traffic and better SEO
A bit logical and obvious, but it is important to mention it.
With an active blog and excellent content you get more visits.
Writing and publishing does not mean that you will have thousands of visits per day by magic. It is also necessary to promote these entries through different digital media such as social networks, email, directories, link exchanges, forums and much more.
A great blog plus a correct marketing plan equals more traffic and better results.
Viral and content marketing
Within the world of traffic there is a term that we all want and would like to have for our website or blog: viral marketing.
What is viral marketing?
"The use of online marketing techniques that are used so that a campaign, promotion, product or information is spread in social networks, forums, blogs and all kinds of communication channels and thus create a chain that helps expand the reach of the message "
In addition to helping to increase visits, a blog is the perfect vehicle to create viral marketing and achieve that "snowball effect" where your campaign can not fail to be shared by the entire network.
Create in your blog a special offer of your product, a guide of 5,000 words explaining and solving some important problem in your niche, a controversial video that generates controversy or any other similar material.
Grow your subscriber list
A list of subscribers is one of the most important assets of any business on the Internet. More so if you have a good relationship with those subscribers.
As we have already seen, trust is key and information on the Internet is a means to accelerate its creation.
If you publish constantly on your blog and offer quality information, you will create a certain confidence and inclination for your readers to become subscribers.
Once they are subscribers, trust continues to grow and grow with each message that reaches their inbox.
The goal is that once they are subscribers, customers can be made. For this, email marketing is very good.
In conclusion: A blog will allow you to grow your list and at the same time continue educating and contributing value to each subscriber through updates with relevant content.
It helps both the generation and the fidelity of the subscribers.
Position yourself as an expert in a market
If you want to be recognized as a reference and expert in your market niche, blogging is one of the most effective ways to achieve it.
We already saw that a blog allows to contribute, educate and create trust. All this also facilitates the recognition of the author as an authority with experience in the subject in which it operates.
Of course, if you are looking for this benefit, do not go blogging anonymously. Put your name, photo and a small description in the entries and in some sidebar of your blog
Alliances
If we want to achieve excellent results in any business model on the Internet, we need the help of other people sooner or later.
No matter what your niche, sure there are other people and experts who offer products and solutions to the same market. Instead of seeing them as competition (which always will be in a certain way), why not create alliances?
An alliance offers innumerable advantages that can represent the difference between growing exponentially or staying stuck for months or even years.
How can you partner to have better results? Here are some ideas:
- Create a product in conjunction with another "blogger" and offer it to a larger and more varied audience
- Exchange of emails to the list of each one recommending the blog or product of the other
- Articles as a guest for more traffic
- Posts on social networks
- Promotions of products as an affiliate (with or without bonuses)
- Much more!
Start by identifying the most influential people in your niche and gradually connect with them. Leave detailed comments and contribute positive things in your blog and create a good relationship that in the medium and long term has many possibilities of being an alliance.
What do you think about these benefits of creating and publishing in a blog?
I could continue to name more, but I think these are more than enough to demonstrate the power of a blog and content marketing.
It's your turn
o start your blog you need:
- A domain
- A web hosting account
Then, install WordPress, do the basic configuration, choose a theme and start writing!
You could be publishing your first entry today.
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