Know what formats can be used and the importance of this strategy for your digital marketing!
Have you noticed how the production of web content has gained importance in recent years? This is because brands are increasingly realizing that content is the main gear of the internet.
This digital marketing strategy has some advantages over traditional media. An example is the possibility of impacting more people at a lower cost , allowing small and medium businesses to stand out as well as the big brands.
The production of web content can be done through videos, infographics, blog posts and ebooks, for example. The big difference between this type of content and a journalist, for example, is that it will be written for a specific persona, with its own language and following some SEO rules.
To learn more about online content and its formats, continue with us!
Web Content Production: Understand Why It Matters to Your Business
Because content is the future of the web. In short, the answer to this question is simple. So if your brand still does not produce this kind of material, you better worry.
When Brian Halligan and Dharmesh Shah wrote the book "Inbound Marketing: Get Found Using Google, Social Media, and Blogs" in 2009, they already knew that how to sell and advertise in an invasive manner was losing strength and that a new modality would need to be implemented.
The content marketing has become a necessity for those who wish to generate engagement and audience and improve brand awareness in a given segment.
Currently, the user searches for and informs himself before consuming a product or service. That way, by providing quality content, potential customers will be able to reach your site, profile or channel.
Another good reason to produce content for the internet is that it is easily measurable, unlike some traditional media such as billboards or TV advertising. By associating these contents with other strategies, it is possible to achieve expressive results.
Content Formats: Know 5 types you can start producing now
There is a wide variety of content that works well on the internet. From a planning that can be done with the help of a content manager, you will be able to identify in which format the audience of your brand has more affinity.
Here are some examples.
1. Podcasts
The podcast is a replay of a radio show. If before the listener needed to turn the unit on at predefined times to listen to the programming, today, the podcast has the ability to create content to be heard at any time .
This format is an interesting option, which can transmit information, education and entertainment in a more light and explanatory way. Brands can promote chats and debates on specific subjects, facilitating understanding and addressing points that go beyond products.
2. Ebooks
The ebook is a format widely used by brands that wish to attract potential customers. This type of content is more extensive, dense and rich than a blog post. By its quality, it requires the exchange of some information of the user for the visualization of the material.
3. Infographics
The infographic is a good alternative for brands who need to demonstrate very complex information or many numbers and variables. The addition of images and text facilitates the absorption of the data and allows the quick reading of the most important points. In addition, it is content with great potential to become a viral.
4. Blog post
When we think of producing web content, blog post is one of the most remembered formats. After all, it is the textual content most used by brands. It helps in increasing site traffic, improves page authority, and educates the customer that is going through the sales funnel until their conversion.
They can count on several goals, such as being educational, presenting a step-by-step, being a guest post or a tutorial.
5. Videos
Creating content on video has become a trend in recent times and this niche will only grow in the coming years. With so much information available, users find videos to be a way of consuming information quickly and simply.
Video content: learn the importance of this format for digital marketing
Video is a great opportunity for web content production, but many businesses still ignore this strategy because of lack of knowledge or equipment for this type of production.
It is important to emphasize that good video content is more related to the topic covered and its planning than to the equipment used.
With organization and some tips, you can create quality tutorials and videotapes, for example. Take care, first of all, to know your persona and what she seeks with your brand.
Then create a screenplay, look for a clear and quiet and serious environment. In such cases, you need to use equipment, such as a tripod, to ensure image stability, and a microphone, so that the audio is captured cleanly.
The issue is also important so that the content does not get too long and tiring. In the case of videotapes, for example, try to work the content dynamically and try to cut a big theme in small classes for 20 to 30 minutes.
With experience, it will be possible to invest even more in this type of content, being able to dialogue in different ways with the public and even creating more complex materials, such as interactive content.
Organization of processes: structure the production of content in your business
As we have seen in the text, the production of web content is the future of the internet. Therefore, brands need to start creating interesting works now so that they can have good results in the future.
In addition, it is important to be concerned with the organization of processes in these creations. Each type of content has its characteristics and you must know them very well to make a good production.
Understanding the processes, planning, performing and analyzing are necessary actions to get to know the audience and verify which contents present the best performances.
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