Understand how SEO can put your ecommerce in the spotlight and check out 5 strategies to improve it!
Worrying about SEO for ecommerce is key to keeping up with algorithm evolution's and changes in how to fetch content and products on the internet.
Optimizations for search engines are strategies that aim to improve the positioning of pages on search engines like Google and Bing.
The mastery of these techniques generates visibility, increases the traffic of your ecommerce and, consequently, improves sales.
Data from the E-commerce Brazil project show that this market grew exponentially and that the sector earned R $ 44.7 billion in 2017.
If, on the one hand, growth shows new business opportunities, on the other, the increase in e-commerce in Brazil leaves competition more intense.
Thus, they stand out those who know how to use the tactics of attraction and sale in the best way.
To help you in this endeavor, we have separated some optimization tips. Check it out!
The importance of SEO for your virtual store
One of the biggest goals of ecommerce managers is that your page is among the first suggestions of Google in an organic search.
For this to happen - and the page is always in the spotlight - it takes a lot of work and updating, as well as a good ecommerce platform.
A single keyword can generate millions of results, and most users are only the first page when searching for products on the internet. So it is so important that your business is among the first results.
The work of organic rankings is time consuming, however, by investing in the right keywords and building strategies based on consumer behavior, you can compete with big brands.
5 SEO Optimization Tips for Ecommerce
A good SEO optimization for ecommerce starts with choosing the desirable keywords. These terms are the most commonly used expressions in Google's search fields, for example.
Once an appropriate word is chosen, you can generate thousands of visits to your site organically. However, you should find what you are looking for: Failure to do so may result in your website being penalized.
In addition to choosing the keyword, there are other important requirements for optimizing a page. See the main ones in the sequence.
1. Use good URLs
An optimized URL must be relevant, attractive, and have affinity with the keyword used on the page. It needs to be as descriptive and clear as possible. One tip is to insert hyphen to separate words and make the URL more readable.
Also, avoid underlining, spacing, and using extraneous characters that may make searching difficult.
A good URL can contribute in the semantic sense, since it easily indicates what the page is about. It also helps in relevancy by allowing greater referral traffic in search engines and linking, since well written URLs aid in text anchoring when links are shared elsewhere.
2. Research the competition
Analyzing competition is a common action in the business world, called benchmarking. In the case of competitive SEO analysis, the practice is known as skyscraper.
Currently, there are tools that help find keywords used by the competitor. The MozBar is an example. This platform finds various information such as URL, page title, meta description, H1, H2, internal and external links.
In addition, when analyzing the competition website, you can identify aspects such as language, information and approach chosen by the brand.
This does not mean that you should copy it, but keep in mind the following: This is one of the planning steps that can bring important information in the search for better results.
3. Invest in link building
Link building is one of the most important SEO steps for the content producer. There are two ways to do this type of linkage: internal and external.
Internal linking is easier to do because it relies solely on the linker to link other texts and products internally to your site. The external, in turn, refers to the indication of your page by other sites.
Search engines are based on several factors to index the pages, and this indication of links is one of them.
An example: If you sell financial consultants online and EXAME magazine indicates your page with a link, Google understands that the full authority of the EXAME magazine page can be extended to you.
So the more trusted sites your site indicates, the better it will be for the SEO of your page. One way to get good external links, therefore, is by performing guest posts.
4. Have responsive pages
The use of smartphones for purchases on the Internet has already surpassed that of other devices. Even with these numbers, some brands still do not invest properly in responsive pages.
In addition to compromising user navigation, many purchases are halfway through the lack of availability of important resources.
Google also already recognizes responsive pages and prioritizes them in displaying searches.
Thus, mobile commerce pages are those flexible and adaptable to make online transactions and purchases in an intuitive and secure way.
5. Make a good description of products and meta description
The description and meta description also have an important value in SEO. Some brands use standardized descriptions, many of which are provided by the manufacturer and replicated across multiple sites.
However, search engines value clear, personalized and objective descriptions.
Already the meta descriptions are the small blocks of text that appear in the search with a brief summary about the page. This text must be up to 160 characters long and be flashy to the point where the user clicks the link.
Other good practices are: writing short sentences in the active voice and indicating some command to the reader.
SEO and its evolutions
It is important to recognize the value of SEO for ecommerce. Going a little further, it is necessary to understand that the algorithms are always in modification. In the early 2000s, Google only used links as a ranking factor.
Now, 19 years later, the algorithm is able to perform semantic readings and assign meanings to information.
Therefore, it is difficult to predict the changes for this area in the coming years, but it is certain that artificial intelligence and technological evolution will have an increasing influence on the way information is searched on the Internet.
It will be up to the good content manager to always go after new information about the subject and perform tests and optimizations on their pages.
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