Know the reasons to invest in this strategy and check out tips to increase your profits!
Have you heard that story that you should not build a mansion on the land of others?
Yes, this is excellent advice for your Digital Marketing strategy.
So, however important it is to keep profiles on social networks and interact with your followers, the corporate blog is an entire territory that plays a fundamental role in spreading your work and attracting customers.
Are you interested and want to know more about the importance of corporate blog?
We've selected 5 reasons for you to create yours right now. Check out our tips and turbine your sales!
1. Become a reference in your area of expertise
Think of it this way: what makes a person buy a course?
As much as her goal is to derive a benefit from that knowledge, she will probably only make a decision if she understands that the producer or the one who recommends this (Affiliate) infoproduct is an authority on that subject.
Therefore, she concludes that the knowledge of this person is sufficient to evaluate and attest to the quality of the program.
The corporate blog helps build that authority. By providing useful content for the reader and publishing texts or videos that take away his doubts, a trust relationship begins to be built.
Soon, your page will begin to be recommended to other people as a safe source of research on the topic you usually address.
Therefore, this channel will help you sell your products and in many cases the person is invited to become a consultant in the field or is paid to cede an ad space on your page.
This is how more and more people can even live on a blog.
2. Make a lasting and low-cost investment
It's okay to advertise to attract customers on social networks or Google.
However, you can not deny a fact: while you pay to disclose, the results appear.
After the period or the contract amount ends, sales also fall. So it works like a gear in which one puts money to make more money.
As we said, there is nothing wrong with that. However, blogging can deliver great results at lower costs and without this time constraint. The content stays there indefinitely, even forever!
When your posts are well-planned, they answer questions that users often ask in search engines like Google.
Therefore, you will always have visitors and they will be able to access your page 7 days a week, 24 hours a day, for years. All this at a very low monthly cost.
3. Use other mechanisms to lead to conversion
People can even follow your page on social networks. However, it is usually on the blog that they create a relationship with who offers the content and turn into leads. This will give you the golden key to the fantastic world of conversions: your followers email.
It is proven that email marketing is a champion strategy in conversions. So when people subscribe to your blog, they are giving you a direct permission to use this strategy.
Send rich materials that make people realize that the inscription on your page brings valuable information.
Thus, through newsletters, ebook, infographic and email marketing you will be able to lead the lead through the steps of the sales funnel. At the end of this process, he will be ready to make a purchase decision.
4. Stay free of instabilities and changes
Some recent and old events have shown that social networks may experience some instabilities.
In addition, the administrators of these platforms change the algorithm according to their strategy. In many cases, this has greatly diminished the reach of business publications.
This does not happen if you have a website and your corporate blog. After all, your blog - your rules!
Create a loyal audience and rest assured that your page traffic will not be affected by these changes. So the fate of your business is not in the hands of Mark Zuckerberg.
5. Ensuring customer satisfaction
Today, the buying process is totally different. People are looking for information about your problem, want to know what solutions the market offers, the benefits of your product, how to use it and what results it can bring.
When the company offers a blog with content that addresses all of these steps, the lead can answer your questions.
The purchase ceases to be impulse and becomes well thought out. In this way, the chances of the customer being satisfied are much greater.
He knows exactly what he is buying because he is buying it and how the product will help him solve his problems.
Practices to achieve success with a corporate blog
Now that you've understood the importance of blogging for your strategy, we've brought you some tips that will help you leverage it in the best possible way to get great results and increase your sales.
Write down there!
Plan the content well
Do you know what people generally look for on Google? They want answers to your questions.
Therefore, they type a lot "what is ..." or "how to do ...".
Plan your content thinking about it, research the most frequently asked questions, and find ways to respond with your publications.
So it will be easy to attract traffic!
Offer quality content
Planning your content thinking about your audience's frequent questions is a great way to attract visitors.
However, it is important that once they reach your page, do not regret it!
To do this, offer quality content that truly generates value to your persona and make her think that it was worth entering your site.
Do not always focus on selling
To reach the purchase decision, the person goes through several stages of the sales funnel.
Some make this journey faster, but for others the process is slow. It is important for you to know that in the early stages, they need a lot of information.
So when writing on your blog, have the goal of educating the person.
If your posts are always focused on selling, you might scare a lot of people who are not yet ready to buy. So, plan your strategy thinking about it. Help her to understand her problem, to know the alternatives that the market offers and to compare them.
Only after all this process will she understand that her infoproduct is the best option she has to solve her problems and make the purchase decision.
Certainly, the corporate blog is one of the strategies to attract customers and increase their revenue.
Comments
Post a Comment